Veronica was introduced to me by Boni de Laire, whose website I reconstructed in June 2014 and have maintained since then. Originally from South Africa, Veronica has lived in the States for the past 15 years. Since moving to Oregon she has been realizing her dream of becoming an artist, focusing on oil painting. When the opportunity to attend an exclusive painting workshop in Scottsdale, Arizona, arose, Veronica started looking for ways to earn some extra money to cover her travel expenses, and friends agreed to host an art salon at their home in mid-April. Mentor Boni insisted that a new website for Veronica Thomas was a must at this critical juncture, and that it be completed by the time the art salon took place so she would have an online promotional tool to work with. That’s where I entered the picture.
When the three of us sat down to discuss the project, I showed them the last site I had completed, www.michaelcarpenterart.com. Veronica liked it so much she went straight for a similar design using the same theme, Divi, by Elegant Themes. As with all my other clients, Veronica’s site was equipped with a full suite of plugins for search engine optimization, page loading speed, social sharing, and of course security to protect the website and its visitors.
One of the fun things we incorporated was a Google font with a special effect, accomplished with a css styling trick. Veronica wanted the headings to match the branding on the invitation mailers, flyers, and business cards that her daughter Chloe had developed for her. It wasn’t available as a Google font, but they wree able to find one that was so similar one can hardly tell it’s not the same. The other challenge was that Veronica wanted the header with the effect on the home page, but without the effect on all the other pages. Not only was I able to pull this off successfully, but the research and the execution went very quickly, so it wasn’t a spendy experiment either. I love how my clients push me to learn new things with their challenges! Another arrow in my quiver…
The one sticky part of the Divi theme seems to be the banner space. It’s a bit unpredictable how much of an image will appear in this space in a desktop browser, yet the entire image will show in a mobile browser. I can do quite a bit of customizing, but it’s still tricky. Chloe is proficient with image editing and social media, so she was a huge help in this regard. In the end, our collaboration again resulted in a new website for Veronica Thomas in which we all take a considerable amount of pride. It was completed and launched well before her deadline, Veronica sold enough paintings at her art salon to help cover her expenses during the workshop in Scottsdale, and she is now busily absorbing all the new information she possibly can in Arizona! We will be doing the first update on her site once she returns to indicate which paintings have been sold. Meanwhile, here are screenshots of Veronica’s new website as launched on April 17, 2015. You can click these to view larger versions, and there is a link to the live website in the paragraph below.
Please visit Veronica’s website and help it gain momentum with viewers online and the search engines. Her artwork is beautiful and, from children to wildlife and still life to plein air landscapes, she paints such a wide variety of subjects that it took eight portfolio categories to accommodate them all! Her site is another beautiful example of how the Divi theme can be customized for various purposes. If you would like to see examples of how I have used and customized Divi in other projects, click the links in the sidebar for fashion jewelry designer www.wendygell.com (including e-commerce shop), portfolio galleries of landscapes in oil at www.michaelcarpenterart.com, soft and lovely watercolor portfolios at www.judybuswell.com, presentations for harp strings and related products and information at markwoodstrings.com and the spectacular Mountain Glen Harps website, with one of the most amazing home pages I’ve made to date. This last one is a great way to see what’s possible with Divi.
If you like Divi’s flexibililty but would like to see an alternative, I have used a similar, and very popular, premium theme called Avada which I purchased at Theme Forest to create www.jacksonvillechiropracticclinic.com (very professional and takes advantage of numerous shortcodes in the design), and the gorgeous nonprofit ecommerce site www.missioncandles.com, probably the most beautiful site I’ve created yet. I enjoy working with both of these themes and though there are many themes out there I’d love to play with, I do hope to use the truly premium quality Avada again in the near future.
Friends take care of friends and extend the family. I’m so happy to have gotten to know Veronica and look forward to an ever-deepening friendship with her. Many grateful thanks to my dear friend and talented artist Boni dé Laire for referring Veronica to me! Please visit Boni’s website to see her amazing landscapes in oil. You will not be disappointed, they are truly spectacular and we will be adding a new painting soon!
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