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The STEAM Camps Are Coming

It’s early in the new year but educators across the country are already making plans for the summer and they are thinking STEAM…with the arts playing a critical role. As demand for a new workforce to meet the challenges of a global knowledge economy is rapidly increasing, few things could be as important in this […]

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Stop the Patchwork (from Arts Watch)

Our patchwork approach to providing arts education has gotta stop! I recently read an article about a school that won a $25,000 contest by HGTV to redesign their arts room, and it actually left me upset. Why, you ask? The short answer? I’m tired of the band-aid approach. The stop gap measures. It’s the same […]

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Warning! An Election Looms in November…

When I worked as an arts manager, the election season—-particularly presidential years like 2012—-was a time of fear and loathing. Why? First and foremost, ticket sales and admissions soften or die immediately before and on Election Day. At TRG, we’ve watched this trend play out across the U.S. over the past two decades in client […]

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So Many Resources, So Little Time

As an arts administrator, I’m constantly bombarded with information coming from all directions every minute of every day. With endless emails, text messages, Facebook, Twitter, and RSS feeds, I sometimes feel a little overwhelmed. Having the ”let’s get organized!” attitude that a New Year brings, I thought it might be nice to highlight some of the good […]

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The Art of Advocacy: Protests, Videos, & Your Local Media

I hate that I have to write this sentence yet again, but I don’t think I can start this entry without stating the very obvious point… Arts education continues to face budget battles in school districts across the country due to the sagging economy, failing revenue models, and just plain ignorance to the value of […]

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Hyperlocal Websites Spread the Arts Message

Trying to garner the attention of local media for something happening in the arts can be a daunting task — particularly if you live in a major media market with only a few newspapers, a handful of TV stations, and one or two radio stations interested in community affairs. It’s even harder to find out […]

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Social Media Trends for 2012

David Armano of the Harvard Business Review recently published six 2012 predictions for social media. Although he made some inaccurate predictions about 2011, here is what he is suggesting for 2012 (with links added by me): “Convergence Emergence. For a glimpse into how social will further integrate with “real life,” we can look at what […]

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Does Your Arts Organization Really Need Social Media?

By now, it’s probably a safe bet to assume most arts organizations have at least a Facebook page, and are possibly on Twitter and maybe even Google+, and are using them as part of their marketing approaches. But do we need these channels, or more to the point, do we understand what these channels can […]

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More Than Cash – A Corporation Boldly Support the Arts

As the former Director of Corporate Social Responsibility at Adobe, employees often shared with me their passion for giving back. More than just helping at the food bank once in awhile, they sought to spend time in the nonprofit sector, to make a difference. Recently, I’ve had an opportunity to do exactly that and I’d […]

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Feeling Competitive? Win Arts Education Funds for Your Local School

Nothing inspires that good ol’ American competitive spirit like the smell of fall. Football games, World Series fanatics, and chili cook-offs are around every corner and on every television channel. And it’s always a good day when we can take that internal drive to win and put it towards something good – like raising money […]

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