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Arts Education Campaign Yields Results in Portland

On November 6, Portland voters passed ballot measure 26-146 to restore arts and music programs in Portland schools and fund arts access citywide. Needless to say, we are thrilled with the results—the measure passed with 62% approval! Measure 26-126 creates a new income tax of $35 per income-earning resident (above the federal poverty level), which […]

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Dan Wieden on Portland’s proposed arts tax: ‘a fabulous idea’

Published: Tuesday, August 28, 2012, 3:52 PM Updated: Tuesday, August 28, 2012, 3:54 PM

By David Stabler, The Oregonian


Dan Wieden, founder of Portland’s Wieden+Kennedy advertising agency (see Nike, etc.), considers the arts central to people’s lives and to any creative, engaged business. Which is why he supports the Portland arts tax that will appear on the ballot in November.

“I think it’s a fabulous idea,” he said during a lengthy interview, Tuesday.

Voters will decide if wage-earners in Multnomah County should pay $35 a year. A little more than half the $12 million estimated revenue will fund arts teachers and the rest will support the day-to-day operations of 42 arts organizations.

“When you say art doesn’t matter, you’re full of (it),” said Wieden, who is well-known for encouraging creativity at his agency. “It drives me nuts. It’s complete blindness to how the world works.”

Einstein was incredibly creative,

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