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A Simple Way to Improve Silent Auction Check-Out Without Aggravating Bidders

When your fundraising gala includes a silent auction, your “audience” is all of those bidders. You want to love these people, but they get so demanding when it comes to check-out! While your volunteers are diligently preparing invoices, your gala guests constantly interrupt them, demanding to know, “Did I win anything?” The easiest way to […]

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How to Have Your Audience at ‘Hello’

One of the best conferences I’ve ever attended was BIF-6, held in Providence, RI, and hosted by Saul Kaplan of the Business Innovation Factory. Saul and his team collect an eclectic mix of pioneering thought leaders ranging from Tony Hsieh of Zappos to Fast Company co-founder Alan Webber, Jason Fried of Rework, and Keith Yamashita, […]

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Stop Blogging. Start Engaging. (Welcome to the Arts Marketing Blog Salon)

As the 2011 National Arts Marketing Project (NAMP) Conference: Winning Audiences quickly approaches, we are taking a cue from our keynote speaker, Scott Stratten and his best-selling book, UnMarketing: Stop Marketing. Start Engaging. What better way to kick off a meeting about audience engagement, communications, and revenue generation than with an online discussion with you […]

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