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Winter 2014 Americans for the Arts Arts Action eNews

Support the Arts Action Fund PAC. Message from the President For two years, I’ve been very pleased to serve on the U.S. Travel & Tourism Advisory Board of the U.S. Department of Commerce. The board’s main goal is to advise the Commerce Secretary and the Obama administration on how to improve travel and tourism in order to strengthen our economy. The 32 members include executives from Marriott, JetBlue, Universal Studios, Las Vegas, Mall of America, US Airways, and Visa; representatives from travel agencies and small businesses; and tourism officials from across the country. I am the only representative from the arts and culture sector. Our research in cultural tourism has consistently shown that tourists seek authentic experiences, and that including cultural venues among marketing efforts is one of the most effective strategies in reaching these customers. By infusing and recognizing the power of the arts into this national discussion,

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