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Attention (Arts) Marketers: You Have More Power Than You Think

One of my favorite sessions at this year’s National Arts Marketing Project Conference in Charlotte, NC was the very first session I attended: Stereotypes, Exoticism and Cultural Competency. Moderated by Jerry Yoshitomi of MeaningMatters LLC with panelists Rosetta Thurman, Mayumi Tsutakawa, and Michelle Witt, it addressed the use of stereotypes and other “shorthand” in marketing. […]

Continue reading Attention (Arts) Marketers: You Have More Power Than You Think