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Things Remembered from NAMPC

I felt my head nearly exploding from all the information I was dutifully scribbling down as fast as arm could push my pen. Armed with page after page of notes and new, exciting ideas to share with my co-workers, I left NAMP feeling inspired and empowered. The messages that resonated the loudest for me were:

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Will you remarry me?

Thirty minutes into the 2011 National Arts Marketing Project Conference and listening to keynote speaker, Scott Stratten talk about unmarketing, I suddenly became aware of 2 things: 1) Scott Stratten is a genius and 2) I was in the right place at the right time. Being new to the arts world as well as the […]

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The Curious Case of Community Curation

During a small group discussion about audience development, many in the group agreed that marketing departments often become the curator for an organization’s programming, often the ones taking enrichment to the next level (or any level). Okay, so people have heard this before. It was when the idea that we (read: the organization) curate an audience too. We do? We do.

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The Power of Networking (from Arts Watch)

Arrive early. Be Prepared. Wear something memorable. Have a firm handshake. Recognize these phrases? These are just some of the common practices that we all know and memorize when trying to get the most out of any in-person networking event. Each year at the National Arts Marketing Project Conference, I am reminded that networking is […]

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