| By Americans for the Arts ARTSBlog, 439 contributed posts
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About the author: ARTSblog is published by Americans for the Arts. Americans for the Arts' mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts. View all syndicated posts from Americans for the Arts blogs under the "Art World News" tab. One of my favorite sessions at this year’s National Arts Marketing Project Conference in Charlotte, NC was the very first session I attended: Stereotypes, Exoticism and Cultural Competency. Moderated by Jerry Yoshitomi of MeaningMatters LLC with panelists Rosetta Thurman, Mayumi Tsutakawa, and Michelle Witt, it addressed the use of stereotypes and other “shorthand” in marketing. […] Continue reading Attention (Arts) Marketers: You Have More Power Than You Think By Americans for the Arts ARTSBlog, 439 contributed posts
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About the author: ARTSblog is published by Americans for the Arts. Americans for the Arts' mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts. View all syndicated posts from Americans for the Arts blogs under the "Art World News" tab.  When I worked as an arts manager, the election season—-particularly presidential years like 2012—-was a time of fear and loathing. Why? First and foremost, ticket sales and admissions soften or die immediately before and on Election Day. At TRG, we’ve watched this trend play out across the U.S. over the past two decades in client […] Continue reading Warning! An Election Looms in November… By Americans for the Arts ARTSBlog, 439 contributed posts
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About the author: ARTSblog is published by Americans for the Arts. Americans for the Arts' mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts. View all syndicated posts from Americans for the Arts blogs under the "Art World News" tab.  For someone who is employed by an arts organization and considers herself an arts advocate, I sure question my ability to think creatively. Am I thinking outside of the proverbial box? Do I read enough blogs and take in enough industry research to resourcefully solve problems and suggest new projects or strategies? […] Continue reading Who Ruffles My Professional Feathers? By Americans for the Arts ARTSBlog, 439 contributed posts
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About the author: ARTSblog is published by Americans for the Arts. Americans for the Arts' mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts. View all syndicated posts from Americans for the Arts blogs under the "Art World News" tab.  I felt my head nearly exploding from all the information I was dutifully scribbling down as fast as arm could push my pen. Armed with page after page of notes and new, exciting ideas to share with my co-workers, I left NAMP feeling inspired and empowered. The messages that resonated the loudest for me were: Continue reading Things Remembered from NAMPC By Americans for the Arts ARTSBlog, 439 contributed posts
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About the author: ARTSblog is published by Americans for the Arts. Americans for the Arts' mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts. View all syndicated posts from Americans for the Arts blogs under the "Art World News" tab.  Thirty minutes into the 2011 National Arts Marketing Project Conference and listening to keynote speaker, Scott Stratten talk about unmarketing, I suddenly became aware of 2 things: 1) Scott Stratten is a genius and 2) I was in the right place at the right time. Being new to the arts world as well as the […] Continue reading Will You Remarry Me? By Americans for the Arts ARTSBlog, 439 contributed posts
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About the author: ARTSblog is published by Americans for the Arts. Americans for the Arts' mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts. View all syndicated posts from Americans for the Arts blogs under the "Art World News" tab.  During a small group discussion about audience development, many in the group agreed that marketing departments often become the curator for an organization’s programming, often the ones taking enrichment to the next level (or any level). Okay, so people have heard this before. It was when the idea that we (read: the organization) curate an audience too. We do? We do. Continue reading The Curious Case of Community Curation By Americans for the Arts ARTSBlog, 439 contributed posts
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About the author: ARTSblog is published by Americans for the Arts. Americans for the Arts' mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts. View all syndicated posts from Americans for the Arts blogs under the "Art World News" tab. My colleagues and I at the Arts & Science Council (ASC) have been closely following the national and regional trends that affect the health of the arts industry. In particular, several trends have caught our attention: 1) arts giving in America continues to lose market share to other charities; 2) recent analysis showed that 85 […] Continue reading The Power to Give By Americans for the Arts ARTSBlog, 439 contributed posts
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About the author: ARTSblog is published by Americans for the Arts. Americans for the Arts' mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts. View all syndicated posts from Americans for the Arts blogs under the "Art World News" tab. When your fundraising gala includes a silent auction, your “audience” is all of those bidders. You want to love these people, but they get so demanding when it comes to check-out! While your volunteers are diligently preparing invoices, your gala guests constantly interrupt them, demanding to know, “Did I win anything?” The easiest way to […] Continue reading A Simple Way to Improve Silent Auction Check-Out Without Aggravating Bidders By Americans for the Arts ARTSBlog, 439 contributed posts
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About the author: ARTSblog is published by Americans for the Arts. Americans for the Arts' mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts. View all syndicated posts from Americans for the Arts blogs under the "Art World News" tab.  One of the best conferences I’ve ever attended was BIF-6, held in Providence, RI, and hosted by Saul Kaplan of the Business Innovation Factory. Saul and his team collect an eclectic mix of pioneering thought leaders ranging from Tony Hsieh of Zappos to Fast Company co-founder Alan Webber, Jason Fried of Rework, and Keith Yamashita, […] Continue reading How to Have Your Audience at ‘Hello’ By Americans for the Arts ARTSBlog, 439 contributed posts
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About the author: ARTSblog is published by Americans for the Arts. Americans for the Arts' mission is to serve, advance, and lead the network of organizations and individuals who cultivate, promote, sustain, and support the arts in America. Founded in 1960, Americans for the Arts is the nation's leading nonprofit organization for advancing the arts and arts education. We are dedicated to representing and serving local communities and to creating opportunities for every American to participate in and appreciate all forms of the arts. View all syndicated posts from Americans for the Arts blogs under the "Art World News" tab. As the 2011 National Arts Marketing Project (NAMP) Conference: Winning Audiences quickly approaches, we are taking a cue from our keynote speaker, Scott Stratten and his best-selling book, UnMarketing: Stop Marketing. Start Engaging. What better way to kick off a meeting about audience engagement, communications, and revenue generation than with an online discussion with you […] Continue reading Stop Blogging. Start Engaging. (Welcome to the Arts Marketing Blog Salon) | |
