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Attention (Arts) Marketers: You Have More Power Than You Think

One of my favorite sessions at this year’s National Arts Marketing Project Conference in Charlotte, NC was the very first session I attended: Stereotypes, Exoticism and Cultural Competency. Moderated by Jerry Yoshitomi of MeaningMatters LLC with panelists Rosetta Thurman, Mayumi Tsutakawa, and Michelle Witt, it addressed the use of stereotypes and other “shorthand” in marketing. […]

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Does Your Arts Organization Really Need Social Media?

By now, it’s probably a safe bet to assume most arts organizations have at least a Facebook page, and are possibly on Twitter and maybe even Google+, and are using them as part of their marketing approaches. But do we need these channels, or more to the point, do we understand what these channels can […]

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Who Ruffles My Professional Feathers?

For someone who is employed by an arts organization and considers herself an arts advocate, I sure question my ability to think creatively. Am I thinking outside of the proverbial box? Do I read enough blogs and take in enough industry research to resourcefully solve problems and suggest new projects or strategies? […]

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A Simple Way to Improve Silent Auction Check-Out Without Aggravating Bidders

When your fundraising gala includes a silent auction, your “audience” is all of those bidders. You want to love these people, but they get so demanding when it comes to check-out! While your volunteers are diligently preparing invoices, your gala guests constantly interrupt them, demanding to know, “Did I win anything?” The easiest way to […]

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How to Have Your Audience at ‘Hello’

One of the best conferences I’ve ever attended was BIF-6, held in Providence, RI, and hosted by Saul Kaplan of the Business Innovation Factory. Saul and his team collect an eclectic mix of pioneering thought leaders ranging from Tony Hsieh of Zappos to Fast Company co-founder Alan Webber, Jason Fried of Rework, and Keith Yamashita, […]

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Stop Blogging. Start Engaging. (Welcome to the Arts Marketing Blog Salon)

As the 2011 National Arts Marketing Project (NAMP) Conference: Winning Audiences quickly approaches, we are taking a cue from our keynote speaker, Scott Stratten and his best-selling book, UnMarketing: Stop Marketing. Start Engaging. What better way to kick off a meeting about audience engagement, communications, and revenue generation than with an online discussion with you […]

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My Two Years with Americans for the Arts

I’m in San Diego this week for the Americans for the Arts Convention, which kicked off at noon today with a welcome by president Bob Lynch and a keynote address by California social-activist legend Bobby Shriver. This is my fourth Americans for the Arts event in two years. Heading for my first (the 2009 National […]

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