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In Philanthropists’ Shoes: Three Perspectives on Being Genuine From Luxury Brands and High Net Worth Individuals (from the pARTnership Movement)

While corporate philanthropy has long ago shifted from community charity to strategic, carefully designed programs, a fundamental question of authenticity can undermine the soundest strategies. If the association between a company and a cause, or the social impact of the company’s action does not resonate with consumers and other stakeholders, what is the point of […]

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BCA10 Awards Showcase pARTnerships (from The pARTnership Movement)

When business supports the arts, everyone profits. I had the honor of serving as a judge for The BCA 10 awards this year and found tangible evidence that this is true. The annual awards recognize 10 U.S. companies for their exceptional commitment to the arts. We evaluated nominees from across America—from small mom and pop […]

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Vans: Committed to Helping Visual Art in Schools

Generating $50,000 for the winning school’s art program while simultaneously drawing attention to the importance of art as an integral part of a well-rounded education, Vans Custom Culture comes back in its fourth iteration with registration opening on January 2, 2013: The Vans Custom Culture Competition sparks the creativity and teamwork of art students across […]

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More Than Cash – A Corporation Boldly Support the Arts

As the former Director of Corporate Social Responsibility at Adobe, employees often shared with me their passion for giving back. More than just helping at the food bank once in awhile, they sought to spend time in the nonprofit sector, to make a difference. Recently, I’ve had an opportunity to do exactly that and I’d […]

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The Arts: A New Business Strategy?

Once, while waiting in a really long, slow line I overheard a very proper Bostonian advising a companion in need of a restroom to just “alter your thinking, dear.” And perhaps that’s what the arts need to do regarding corporate philanthropy. Running the risk of rephrasing another Bostonian’s famous quote, ‘ask not what business can […]

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