Trending Articles

Friends of SOAR

For great posts about the business of art, check out The Artsy Shark HERE! reviews competitions and appeals seeking creative content, listing those that respect your copyrights and highlighting those that don't. Art Matters! publishes calls to artists, and not all of them may be compliant with ABoR's standards. Visit their site to learn more.
We support the Embedded Metadata Manifesto.  Metadata is information such as copyright notice and contact info you can embed in your images to protect your intellectual property, save time when uploading to social sites and promote your art. Click to visit the site and learn more.

Copyright Protected

Unique content is best for your website and customer communications. But, smart use of third party text and photos can augment your marketing without stretching your resources. Just remember to respect copyright for content you didn’t commission or create yourself. Copyright laws apply to all kinds of text and photos published in print or on
Read more

Continue reading Copyright Protected

Read Before You Write

Producing original content for your business can boost your content marketing and deliver great return on your investment. Before you start burning up the keyboard with your latest business manifesto, adopt a back-to-school mode: Read before you write. Reading local and regional news, plus publications in your market niche will make you a smarter content
Read more

Continue reading Read Before You Write

Content Marketing F.A.Q.

You can speak directly to your audience: deliver information, products and services that solve problems or address what your customers need and want. What is content marketing? It’s marketing focused on creation and distribution of content to a defined audience. Your content should attract and retain customer attention and lead the customer to action. What’s
Read more

Continue reading Content Marketing F.A.Q.

Training and Strategic Planning

You’ve got a smart network eager to promote your business. You’re ready to take the next step in your content marketing. Give your staff, members, and volunteers the tools they need to sustain your communications objectives. My background is in education. I started my professional life as a public school teacher, and I enjoy training professionals
Read more

Continue reading Training and Strategic Planning

Let’s talk about what makes your business unique.

Companies seeking content marketing services look for professionals with an English or journalism background, according to the SalesForce blog, “15 Impressive Content Marketing Hiring Stats” April 2014— Geneva has both! Communications Consulting I’ve helped businesses and organizations promote their services in a variety of ways: project direction and content production for new websites, news and
Read more

Continue reading Let’s talk about what makes your business unique.