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How to Have Your Audience at ‘Hello’

One of the best conferences I’ve ever attended was BIF-6, held in Providence, RI, and hosted by Saul Kaplan of the Business Innovation Factory. Saul and his team collect an eclectic mix of pioneering thought leaders ranging from Tony Hsieh of Zappos to Fast Company co-founder Alan Webber, Jason Fried of Rework, and Keith Yamashita, […]

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Stop Blogging. Start Engaging. (Welcome to the Arts Marketing Blog Salon)

As the 2011 National Arts Marketing Project (NAMP) Conference: Winning Audiences quickly approaches, we are taking a cue from our keynote speaker, Scott Stratten and his best-selling book, UnMarketing: Stop Marketing. Start Engaging. What better way to kick off a meeting about audience engagement, communications, and revenue generation than with an online discussion with you […]

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What Do Facebook Changes Mean for Arts Communicators?

As we all have no doubt heard by now, Facebook is launching some major updates to the site. Some of these changes are already being implemented; the others were previewed at the recent f8 conference and will be released in the coming weeks. Many arts organizations have come to integrate Facebook and other social media […]

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A Pop Conversation

In the height of the 2007 football season, shortly after the Audience Experience Initiative project began talking about a new vision for audience engagement, I found myself on my Monday bus commute after a Steelers defeat. “What if these people felt as opinionated about what happened at the ballet this weekend as they do about […]

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A Pop Conversation

In the height of the 2007 football season, shortly after the Audience Experience Initiative project began talking about a new vision for audience engagement, I found myself on my Monday bus commute after a Steelers defeat. “What if these people felt as opinionated about what happened at the ballet this weekend as they do about […]

Continue reading A Pop Conversation

It’s Not ‘What Future?’, It’s ‘What a Future!’

The Americans for the Arts Annual Conference just wrapped up in San Diego. It was terrific! On the plane from Tulsa, I had begun writing my blog for this week. I had just received an urgent e-mail from the Arts Action Fund that immediate action was needed to oppose any effort to terminate arts education […]

Continue reading It’s Not ‘What Future?’, It’s ‘What a Future!’