Why Every Artist Should be a Great Storyteller
Expertly telling your story is the best kind of organic marketing you can do to promote your art because people care almost as deeply about how you create, as they do about the end product.
So you’re a visual artist and you rely on the visual element of your work to sell it and captivate viewers in a single glance. But while art does indeed speak for itself, it only tells part of your story. The other, often-overlooked part is “Who is the person behind the signature scribbled on this amazing piece?”
While it’s impossible to pinpoint a tangible career-elevating payoff to telling your story, there are clear benefits. In today’s competitive marketplace a good story can say things about your character that your art can’t, which can help give you an edge over similar
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