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Stop Blogging. Start Engaging. (Welcome to the Arts Marketing Blog Salon)

Alison French

As the 2011 National Arts Marketing Project (NAMP) Conference: Winning Audiences quickly approaches, we are taking a cue from our keynote speaker, Scott Stratten and his best-selling book, UnMarketing: Stop Marketing. Start Engaging.

What better way to kick off a meeting about audience engagement, communications, and revenue generation than with an online discussion with you and 18 top marketing practitioners and consultants in the field?

Join us on ARTSblog for a dialogue on the broad landscape of arts marketing, social media, and audience engagement.

From October 3-7, join us as we wrestle with and ponder on such questions as:

•    What new ideas or campaigns are you deploying to win new or broader audiences?
•    How do you consider your audience’s perspective in your marketing and fundraising choices?
•    How are you identifying your audiences and how are you keeping them coming back for more?
•    How is social media changing how you speak with your audience and what you say?
•    How is the fear of a double dip recession affecting your marketing and fundraising strategies?

We hope you will visit us in the salon and take a moment to leave a comment, share an opinion, or ask a question.

Then come to Louisville, KY, November 12-15 to continue the conversation in person at the NAMP Conference.

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