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Partnerships Between Arts and Business Have Pasta-bility

The 'cast' of "The Adventures of Little Noodle."

Collectively, we know the arts accomplish more than what meets the eye (or the ear), but sometimes there are partnerships which are attention grabbing for their creative approach.

The collaboration between Aetna and the Center for Puppetry Arts is one of those partnerships.

Well…whose attention wouldn’t be pulled towards a puppet called ‘Little Noodle’?

‘Little Noodle’ is a new puppet created by Atlanta-based Center for Puppetry Arts in collaboration with Aetna. The Adventures of Little Noodle is one of the Center’s plays addressing health and wellness, as part of their Healthy Children/Prevent Childhood Obesity Initiative.

Aetna has been committed to being at the forefront of this issue in the healthcare field and sees a strong tie to the effectiveness of messaging through the arts.

The arts can be a strong vehicle for a business’s message and the strength of programs like Aetna’s, is built on the power and reach of the arts.

In fact, when the play was first created, Cynthia Follmer, then president of Aetna’s Georgia market, said that the Center for Puppetry Arts “uses puppets to reach and inspire children in ways that few others can.”

I don’t believe it stops there either.

The arts reach and inspire people of all demographics and I think this is why we are seeing more and more creative ties to the arts from business and other sectors.

And this is just one of the great business and arts partnerships happening across the country.

To read about more partnerships, check out the rest of this year’s BCA 10 honorees!

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