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Federal Departments Announce New Tourism Strategy

On May 10, U.S. Secretary of Commerce John Bryson and the U.S. Secretary for the Interior Ken Salazar released the U.S. National Travel & Tourism Strategy as developed through the Task Force on Travel & Competitiveness.

The task force had been set up through a Presidential Executive Order in January that called for a strategy within 90 days. President Obama announced the Executive Order at a visit to one of the most popular tourist sites in the world, Main Street USA in Disneyworld.

That same day in Orlando, FL, a new slate of members of the U.S. Travel & Tourism Advisory Board was sworn in by Secretary Bryson, including Americans for the Arts President & CEO Robert Lynch and Linda Carlisle, the Secretary of North Carolina’s Department of Cultural Resources—both critical voices representing the arts and cultural tourism community within the larger tourism sector.

In its first three months of work, The U.S. Travel & Tourism Advisory Board (TTAB) developed a set of recommendations to Secretary Bryson to inform his work, and that of the task force, on the development of the national strategy.

Among the TTAB recommendations that relate to the arts and culture were:

(1) the inclusion of the arts as an objective to attracting tourists to secondary markets throughout the country,

(2) how an “authentic” experience is critical to a quality experience, and

(3) the need to include local tourism partners, such as city agencies and destination marketing organizations as partners with the federal government.

Because the TTAB includes a wide range of representatives from the travel, tourism, hospitality, and restaurant industries, there are many other issues included in the set of recommendations forwarded to the secretary…

To read more about this new strategy, visit ARTSblog.

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