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Create a Strong Brand for Yourself and Your Artwork

Artists create! We create music, we write, we dance, and we create art for the purpose of self-discovery and self-expression.  Our need to express is an inherit part of our being and is truly the essence of being human. Our need to communicate with others is the highest form of art.  The process of sharing our creations, in exhibitions and art shows or selling them online or in galleries, all require a solid business approach to be successful.

When you are ready to sell your art, it is important to create a brand name for your company.  A brand name is used to establish your identify so that the public will know who you are and will recognize your artwork when they see your paintings.  Most artists use their name as their brand but I have adopted “The Grand View” as my primary company name and as the umbrella that I do my business under. I also use my name, “Stefan Baumann” as a second brand name along with “The Grand View.”  This means that I have two brands that I work with when growing my business.

The first step in developing your brand identity is to define your artistic interests that you want market under your brand. Collectors appreciate consistency.  If you are an artist who paints Abstract art one day and Plein Air the next, your collectors may not know what to expect from you. So ask yourself, “What is it that I want to create to sell?” A strong brand can positively influence collectors and create perceived value for your art.  It can create an emotional attachment with the collector to your work while providing a consistent focus on what you’re marketing and will project credibility in the marketplace. It also creates “client loyalty” and “repeat buying” along with generating positive word of mouth advertising. Consistency in creating your style, your quality of artwork, and your marketing approach is extremely important.  If your collectors associate positively with your brand, they learn to trust your ability to create quality work and experience fairness in your business practices.  They are more likely to talk about your work and display it for others to see, which may result in new collectors who purchase your work.  To change any aspect of your brand, your style or the quality of your work may create a situation where you could have to start your business over again.

The second question to address is do you want to create a small business or a big business? Are you going to be a person who sells a few paintings a year or are you going to be like Thomas Kinkade and paint large numbers of paintings? Most artists are happy to manage a small, personal business. Success in any business comes from presenting your business in well-defined terms by highlighting the attractive features of your artwork and your business practices to your customers and collectors.  Your long-term growth is generated by building relationships that help your collectors connect with your name, brand and your artwork. Your collectors are the foundation for your art business. If your collectors have confidence in your brand, and know who you are and that you consistently introduce new artwork with familiar themes and subject matter, collector loyalty and repeat purchases will follow.   Branding can influence clients’ purchasing decisions, especially if they want to become collectors and increase dollar value for your art business. Your brand needs to reflect your vision and what you love about creating art as an established artist, what you want to offer them, and what they will get from owning your art.  Branding also helps your customers identify you and recognize you out of the crowd, and it tells your collectors what they can expect when your name pops up in conversation or in the news.

Branding your art business takes time and consistency. Finding new ways to promote your brand must be worked on everyday, every week and every month. Doing this takes follow-through, perseverance, and patience.  It might take time, but remember, marketing your work and living your dream is better than working at a job you hate.  Think long term, stay focused and you will have loyal clients for life and a business that generates cash all year.

The post Create a Strong Brand for Yourself and Your Artwork appeared first on Stefan Baumann – The Grand View: Paintings by Stefan Baumann.

The Power To Create Painting Better Paintings

The Power To Create Painting Better in this video Baumann talks to a class about creating better paintings by thinking out of the box. PaintingsInspiring Millions to paint outdoors This video is about Touch Move and Inspire. Get a free Book at his website www.StefanBaumann.com. The paintings of Stefan Baumann reveal the true spirit of nature by transporting the viewer to distant lands that have gone unseen and undisturbed. With the huge success of Baumann’s weekly PBS television series “The Grand View: America’s National Parks through the Eyes of an Artist,” millions of people witness for themselves the magic Stefan portrays on canvas, his passion for nature and the American landscape. By distilling his love of nature into a luminous painting of brilliant, saturated color that transcends conventional landscape and wildlife art, Baumann has captured the hearts and imaginations of a generation. Each painting becomes an experience rather than merely a picture – a vivid manifestation of his special and personal union with nature and the outdoor world. Through his mastery of light, color and artful composition, Baumann invites you to experience nature in its purity. It is no wonder that for many years distinguished American collectors, including former presidents and financial icons, have sought out his work.

The post The Power To Create Painting Better Paintings appeared first on Stefan Baumann – The Grand View: Paintings by Stefan Baumann.

Improve Your Painting by Selling Your Art

Improve your painting by selling your Art, Stefan Baumann talk to his class about entering shows and galleries will improve your art. Inspiring Millions to paint outdoors This video is about Touch Move and Inspire. Get a free Book at his website www.StefanBaumann.com The paintings of Stefan Baumann reveal the true spirit of nature by transporting the viewer to distant lands that have gone unseen and undisturbed. With the huge success of Baumann’s weekly PBS television series “The Grand View: America’s National Parks through the Eyes of an Artist,” millions of people witness for themselves the magic Stefan portrays on canvas, his passion for nature and the American landscape. By distilling his love of nature into a luminous painting of brilliant, saturated color that transcends conventional landscape and wildlife art, Baumann has captured the hearts and imaginations of a generation. Each painting becomes an experience rather than merely a picture – a vivid manifestation of his special and personal union with nature and the outdoor world. Through his mastery of light, color and artful composition, Baumann invites you to experience nature in its purity. It is no wonder that for many years distinguished American collectors, including former presidents and financial icons, have sought out his work.

The post Improve Your Painting by Selling Your Art appeared first on Stefan Baumann – The Grand View: Paintings by Stefan Baumann.

Painting What’s Your Niche And How To Sell It!

In this Video Stefan Baumann talks about ,,, What’s Your Niche
And How To Sell It!Inspiring Millions to paint outdoors This video is about Touch Move and Inspire. Get a free Book at his website www.StefanBaumann.com.
Private Coaching information is also on our website alone with Plein Air Workshops.

The paintings of Stefan Baumann reveal the true spirit of nature by transporting the viewer to distant lands that have gone unseen and undisturbed. With the huge success of Baumann’s weekly PBS television series “The Grand View: America’s National Parks through the Eyes of an Artist,” millions of people witness for themselves the magic Stefan portrays on canvas, his passion for nature and the American landscape. By distilling his love of nature into a luminous painting of brilliant, saturated color that transcends conventional landscape and wildlife art, Baumann has captured the hearts and imaginations of a generation. Each painting becomes an experience rather than merely a picture – a vivid manifestation of his special and personal union with nature and the outdoor world. Through his mastery of light, color and artful composition, Baumann invites you to experience nature in its purity. It is no wonder that for many years distinguished American collectors, including former presidents and financial icons, have sought out his work.

The post Painting What’s Your Niche And How To Sell It! appeared first on Stefan Baumann – The Grand View: Paintings by Stefan Baumann.

Plein Air Painting vs Painting in The Studio

in this video Baumann discusses Plein Air Painting vs Painting in The Studio. What should one do? In this conversation we ask the hard question do you have to paint on location, from life or from photos. Inspiring Millions to paint outdoors This video is about Touch Move and Inspire. Get a free Book at his website www.StefanBaumann.com. The paintings of Stefan Baumann reveal the true spirit of nature by transporting the viewer to distant lands that have gone unseen and undisturbed. With the huge success of Baumann’s weekly PBS television series “The Grand View: America’s National Parks through the Eyes of an Artist,” millions of people witness for themselves the magic Stefan portrays on canvas, his passion for nature and the American landscape. By distilling his love of nature into a luminous painting of brilliant, saturated color that transcends conventional landscape and wildlife art, Baumann has captured the hearts and imaginations of a generation. Each painting becomes an experience rather than merely a picture – a vivid manifestation of his special and personal union with nature and the outdoor world. Through his mastery of light, color and artful composition, Baumann invites you to experience nature in its purity. It is no wonder that for many years distinguished American collectors, including former presidents and financial icons, have sought out his work.

The post Plein Air Painting vs Painting in The Studio appeared first on Stefan Baumann – The Grand View: Paintings by Stefan Baumann.

Its Not Your Subject Your Painting It is what you do to with it!

Its Not Your Subject Your Painting
It is what you do to with it! I Smell Something Fishy…
In this video Baumann discusses insights to how to take you painting to the next level using composition and light. Baumann also talks about changing your prospective about the subject
Inspiring Millions to paint outdoors This video is about Touch Move and Inspire. Get a free Book at his website www.StefanBaumann.com. The paintings of Stefan Baumann reveal the true spirit of nature by transporting the viewer to distant lands that have gone unseen and undisturbed. With the huge success of Baumann’s weekly PBS television series “The Grand View: America’s National Parks through the Eyes of an Artist,” millions of people witness for themselves the magic Stefan portrays on canvas, his passion for nature and the American landscape. By distilling his love of nature into a luminous painting of brilliant, saturated color that transcends conventional landscape and wildlife art, Baumann has captured the hearts and imaginations of a generation. Each painting becomes an experience rather than merely a picture – a vivid manifestation of his special and personal union with nature and the outdoor world. Through his mastery of light, color and artful composition, Baumann invites you to experience nature in its purity. It is no wonder that for many years distinguished American collectors, including former presidents and financial icons, have sought out his work.

The post Its Not Your Subject Your Painting It is what you do to with it! appeared first on Stefan Baumann – The Grand View: Paintings by Stefan Baumann.

The Secret of Painting from Life

The Secret of Painting from Life

If you want to see the world as spectacular as it is, take a walk in the forest with an artist. The painter’s eye is more sensitive and receives a vast amount more information than a normal person who is seeing the same view. When students first come to my classes, within weeks they report that they have never before seen the world “in color” as they are able to do now and that painting has opened their eyes to the beauty that surrounds them.

The first assignment for new students who come to my classes is to paint a white egg on a white plate that is sitting on a white table cloth. This exercise requires that they really look at their subject before beginning to paint. Most students look at the setup and only see white. Then, with coaching, they look deeper and see that white has little to do with painting eggs at all. At this point, their consciousness has undergone a small expansion and the artist has increased awareness about the painting process. Once the shadows are discovered, then and only then, can the student focus his awareness on the effects that light has on the subject matter.

After that, it is the composition that commands the focus. Gradually or suddenly, the realization that the artist is the one directing the viewer’s perception and that perception can be directed to only one thing at a time. We can not see light, shadow and color at the same time.  And we cannot see composition, temperature, and air with just a single glance. We cannot see the windshield and the road at the same time. Creating art is like juggler trying to keep 15 balls in the air.  It’s no wonder that artists begin painting from photos just to make the process easier. But when an artist paints from photos, something is lost, and the connection between the artist and subject is disconnected, filtered and dumbed down.

When setting up a still life in your studio, the setup must be created just as it you want it to appear in your painting. If you want your painting to have a dark wall with Japanese print wallpaper in the background, you must carefully set up the still life subject using the same objects, values and colors. If you are going to add something red, it must be placed into the composition you are working from before you begin your painting so that everything appears on the “stage” just as you want it to appear in your painting.

Also, when painting a still life, lighting the stage is as complicated and as important as setting up the composition. I am amazed that many artists who paint from life often don’t have a proper light to work with.  Having a light that can be adjusted to be brighter or dimmer, that is easy to move around the studio, and that has a stand that allows the light to be moved up and down is as essential as setting the stage. It is also helpful to have a light that has a barn door attachment that can dim and focus the light stream, or a light that can be dimmed or made stronger with a dimmer switch. Without the ability to adjust the lighting, you can not produce a masterpiece.

All of these elements and many more are important to your success as a still life painter long before you even lay your first brush stroke down. Imagine what it would be like to be that familiar with your subject before you start painting!  Then, you can enjoy experimenting and noticing what happens as you really see what you are painting; and once you do,  you may never work from photos again!

 

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The Secret Key To Painting – Painting from life

in this video Stefan Baumann reveals The Secret Key To Painting ,
Painting from life. Baumann talks to a group of artist about his experiences to master painting in his classes. You can get more information by going to his website www.StefanBaumann.com The Secrets of Painting from Life
If you want to see the world as spectacular as it is, take a walk in the forest with an artist. The painter’s eye is more sensitive and receives a vast amount more information than a normal person who is experiencing the same view. When students first come to my classes, within weeks they report that they have never before seen the world “in color” as they are now able to do and that painting has opened their eyes to the beauty that surrounds them. The first assignment for new students who come to my classes is to paint a white egg on a white plate that is sitting on a white table cloth. This exercise requires that they really look at their subject before beginning to paint. Most students look at the setup and only see white. Then, with coaching, they look deeper and see that white has little to do with painting eggs at all. At this point, their consciousness has undergone a small expansion and the artist has increased awareness about the painting process. Once the shadows are discovered, then and only then, can the student focus his awareness on the effects that light has on the subject matter.

After that, it is the composition that commands the focus. Gradually or suddenly, the realization that the artist is the one directing the viewer’s perception and that perception can be directed to only one thing at a time. We can not see light, shadow and color at the same time. And we cannot see composition, temperature, and air with just a single glance. We cannot see the windshield and the road at the same time. Creating art is like juggler trying to keep 15 balls up in the air and it’s no wonder that artists begin painting from photos just to make the process easier. But when an artist paints from photos, something is lost and the connection between the artist and subject is disconnected, filtered and dumbed down. When setting up a still life in your studio, the setup must be created just as it will appear in your painting. If you want your painting to have a dark wall with Japanese print wallpaper in the background, you must carefully set up the still life subject using the same objects, values and colors. If you are going to add something red, it must be placed into the composition you are working from before you begin your painting so that everything that appears on the “stage” is just as it appears before you begin to paint it. Also, when painting a still life, lighting the stage is as complicated and important as setting up the composition. I am amazed that many artists who paint from life often don’t have a proper light to work with. Having a light that can be adjusted to be brighter or dimmer, that is easy to move around the studio, and that has a stand that allows the light to be moved up and down is as essential as setting the stage. It is also helpful to have a light that has a barn door attachment that can dim and focus the light stream, a light that can be dimmed or made stronger with a dimmer stitch. Without the ability to adjust the lighting, you can not produce a masterpiece. All of these elements and many more are important to your success as a still life painter long before you even lay your first brush stroke down. Imagine what it would be like to be that familiar with your subject before you start painting! Then, you can enjoy experimenting and noticing what happens as you really see what you are painting; and once you do, you may never work from photos again!

The post The Secret Key To Painting – Painting from life appeared first on Stefan Baumann – The Grand View: Paintings by Stefan Baumann.

Create Better Painting “But, What If?”

In this video Stefan Baumann talk to his class about Create Better Painting “But, What If?”Create Better Painting “But, What If?”

Inspiring Millions to paint outdoors This video is about Touch Move and Inspire. Get a free Book at his website www.StefanBaumann.com. The paintings of Stefan Baumann reveal the true spirit of nature by transporting the viewer to distant lands that have gone unseen and undisturbed. With the huge success of Baumann’s weekly PBS television series “The Grand View: America’s National Parks through the Eyes of an Artist,” millions of people witness for themselves the magic Stefan portrays on canvas, his passion for nature and the American landscape. By distilling his love of nature into a luminous painting of brilliant, saturated color that transcends conventional landscape and wildlife art, Baumann has captured the hearts and imaginations of a generation. Each painting becomes an experience rather than merely a picture – a vivid manifestation of his special and personal union with nature and the outdoor world. Through his mastery of light, color and artful composition, Baumann invites you to experience nature in its purity. It is no wonder that for many years distinguished American collectors, including former presidents and financial icons, have sought out his work.

The post Create Better Painting “But, What If?” appeared first on Stefan Baumann – The Grand View: Paintings by Stefan Baumann.

Creating good composition in your paintings “”Chinese takeout” “

In this video Stefan Baumann it talking about Creating good composition in your paintings “”Chinese takeout” if you want more information on painting go to www.StefanBaumann.com and join a workshop

“Inspiring Millions to paint outdoors This video is about Touch Move and Inspire. Get a free Book at his website www.StefanBaumann.com. The paintings of Stefan Baumann reveal the true spirit of nature by transporting the viewer to distant lands that have gone unseen and undisturbed. With the huge success of Baumann’s weekly PBS television series “The Grand View: America’s National Parks through the Eyes of an Artist,” millions of people witness for themselves the magic Stefan portrays on canvas, his passion for nature and the American landscape. By distilling his love of nature into a luminous painting of brilliant, saturated color that transcends conventional landscape and wildlife art, Baumann has captured the hearts and imaginations of a generation. Each painting becomes an experience rather than merely a picture – a vivid manifestation of his special and personal union with nature and the outdoor world. Through his mastery of light, color and artful composition, Baumann invites you to experience nature in its purity. It is no wonder that for many years distinguished American collectors, including former presidents and financial icons, have sought out his work.

The post Creating good composition in your paintings “”Chinese takeout” “ appeared first on Stefan Baumann – The Grand View: Paintings by Stefan Baumann.