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Artist and Arts Advocate Peggo Horstmann Hodes Urges More Public Investment in Op Ed

“The arts inspire, create, energize, illuminate and are a legacy of who we are as a people” says the longtime singer and spouse of former Rep. Paul Hodes

Ashland Art Center Winter 2016 News and Announcements

Editor’s note: The beautiful images that came with the Ashland Art Center Winter 2016 News and Announcements did not transfer over when creating this post to share with you. Please visit the original newsletter to view the illustrations.

Ashland Art Center Winter 2016 News and Announcements : Ashland Art Center, Ashland, Oregon logo imageCLASSES, EVENTS, NEWS

www.ashlandartcenter.org/classes-events/

Scroll through the email to view class details and news

You can also visit our online calendar.

Exciting News!

AAC has decided to re-carpet all of the upstairs studios! For this reason, AAC will need to be closed February 20th & 21st.
(Nadaine, JoAnn, and Lisa’s classes will still be held, but on the lower level)

The Artist’s Voice Newsletter Winter Issue 2016

The Artist’s Voice is Ashland Art Center’s very own Newsletter for all things Art.

Articles this month include a message from Denise Baxter- AAC Excutive Director and Founder, Dee Perez- AAC Development Director, as well articles about Art Inspires Ashland 2015, natural dying processes, AAC studio news, artist bios, class listings, and much more!

Click here to view the full Newsletter.

First Friday Event at AAC

FEB. First Friday

FREE Community Art Event

February 5 @ 5:00 pm – 8:00 pm

Featured Upstairs Studio Artist: Darlene Southworth. Studio #13
Her show, ‘Disintegration/Reintegration’ exhibits some of Darlene’s found object and fiber artwork.

Featured Photographer of the Month: Julie Bonney
‘An Exploration into Black & White’
Julie is departing from her usual work in color to explore the world of black and white.  She recently took a class in Black and White Photography and loved how the subtleties of a subject could be drawn out using these techniques.  By removing color, one is left with a photograph that allows the space for the viewer to take in the nuanced play of light and the shapes and textures of the subject.  Come take a deeper look with Julie as she explores flowers and simple landscapes created using the timeless technique of black and white.

Featured Musicians:

Celeste Rivard 5-7pm, Acoustic guitarist and singer, will perform a diverse range of melodic acoustic guitar songs.  You won’t want to miss Celeste’s spectacular voice accompanied by her guitar.

Plain Folk 7-8pm
Plain Folk is comprised of six members who sing traditional folk music, mostly a capella, from cultures spanning the globe.

Special First Friday Event: ‘Welcome to Ashland’ Sign Designs
The Public Arts Commission is excited to share the ‘Welcome to Ashland’ sign designs with the community of Ashland. Join us this First Friday for a glimpse at what is up for consideration at the entrances to our lovely little town. Event held in AAC Main classroom, View more details here.

Find out more »

 

AAC Career Development: FREE for Artist Members

Building Your Website with David Gordon
FREE for AAC Artist Members, $15 General
Saturday February 6th @ 1:00 pm – 2:00 pm
Professional Web Designer, David Gordon offers free advice on building and maintaining your website. We will cover essentials including: choosing the right website platform, search engine basics, selling online, and how to know if your site looks awful and what to do about it. The talk will be followed by a short question and answer period.

Find out more »

NEW Classes & Workshops!

NEW!Ceramics: Pinch and coil building with clay with Lisa Eldredge

$35, plus clay & firing fee

February 27 @ 2:00 pm – 5:00 pm

 

Take your ceramics work to a new level in this hands-on ceramics class. We will explore the technique of pinch and coil building in a guided project constructing a functional pitcher and two cups. An emphasis on aesthetics as well as technique will encourage students to explore their ceramics practice in new ways. Most importantly, students will have fun! Pinch and coil experience is not needed, however this class is intended for ceramics students who have some experience working with…

Find out more »

 

NEW!Ceramics: Creating slab constructed vessels, from drawing to clay with Lisa Eldredge

$35, plus clay & firing fee

February 20 @ 2:00 pm – 5:00 pm

 

Take your ceramics work to a new level in this hands-on slab building class. We will discuss and carry out slab construction of vessels, starting with the process of visualizing the form and function of complex vessels. We will then sketch, create and modify templates, and construct unique slab built pieces. Students will learn new ways of visualizing and planning their work, new construction techniques, and will most importantly have fun! Slab experience is not needed, however this class is intended for those with some experience working with clay.

Find out more »

NEW! Printmaking Open Studio with Maggie Wilson

$10 Drop-In, Some materials included

Tuesdays @ 3:00 pm – 5:00 pm

Stop by the Printmaking studio at Ashland Art Center for open studio hours with Maggie Wilson.  Maggie, an experienced printmaker and instructor, will assist you with achieving your printmaking goals.  Working on a project that needs completion?  Come on in!  Hoping to experiment with printmaking for the first time?  Great, we are here to support you!   Regardless of your experience in the field of printmaking, the studio is open for your use under the skilled supervision and/or assistance of Maggie.

Find out more »

NEW! Pottery and Hand-Building with Max Reinhardt

$10/ 2hrs, $15/ 3hrs plus Clay & Firing

Tuesdays @ 5:30 pm – 8:30 pm

This class is intended for students ranging from beginners to advanced ceramicists looking for greater aesthetic achievement.  The class is for both throwing on the wheel and hand-building techniques and covers attachments of all sorts, advice on storage and maintaining works in progress as well as glazing and finshing pieces.  I intend to work with you to develop your ideas into reality and challenge students to greater success with clay.

Find out more »

NEW! Fiber Arts: The Art of Needle Felting Wool with Liza Hamilton

$20 Day-Rate, $150 for Six Sessions. Includes Some materials.

January 20-February 24 (Six Sessions)

Wednesdays@ 5:30 pm – 7:30 pm

Learn the art of needle felting in this fun, adults only, BYOB, drop-in class. Create a small animal miniature during the two-hour class, start on a more ambitious project, or bring a work-in progress! Work at your own pace in this casual class, with lots of short demos, tips, tricks, and advice from me along the way. I offer personalized instruction on beginner to advanced felting techniques to ensure everyone creates something wonderful and unique. Class held in upstairs Studio 3. Open to ages 21+.

Find out more »

 

NEW! Intro to Art Therapy Workshop Series with Delaine Due

$30 General, $25 Members

Select Sundays Jan. 24- May 15 @ 1:00 pm – 3:00 pm

These workshops are a basic introduction to art therapy theory and practice. Every class includes short lecture, handouts, and hands-on experience with the discipline of art psychotherapy. Jan: Art therapy–What it is and what it is not Feb: Art Therapy Process and Product Mar: Art Therapy and Art Media Apr: Art Therapy and Human Development May: Art Therapy and Adolescence Dates: 1/24, 2/28, 3/13, 4/17, 5/15

Find out more »

 

NEW! Portrait Drawing and Painting with Jenay Elder

$35 day-rate, $260 for all 8 sessions

February 1- March 14 (8 sessions)
Mondays @ 2:30 pm
 – 5:30 pm

This workshop is designed for artists who require guided, in-depth study with a portrait model. Welcoming beginner to advanced artists, Jenay will teach drawing and oil painting fundamentals. This class will focus on structure, proportion, color principles and composition. Every Monday will begin with three hour poses and proceed into longer themed poses/compositions. Students are encouraged to bring in costumes and participate in creating a story with the model. Please arrive on time. Supplies list available online.

Find out more »

NEW! Portrait Painting with David William Terry

$35 Day-Rate

Starts February 3rd

Wednesdays @ 5:30 pm – 7:30 pm

The first class will just use drawing materials, no paint. And no model to start with.

Supplies for the first class: Drawing pad, the bigger the better. Pencil or Charcoal.

Instructor, David William Terry, has been a professional portrait artist for several decades. His classes aim to help anyone learn to express themselves visually with the highest standards in artistic quality. – Classes are open to ALL levels of experience and ability. – Beginners come to learn important skills; advanced artists come to practice them. – Students will work from a live, fully clothed model. Materials List Available online. Students should bring their own supplies and materials – odorless please.

Find out more »

NEW! Fiber art: Surface Design Techniques in Felt with Jo Ann Manzone –

$45 Day-Rate, $135 for all three. Materials Included.

February 6, 13, 20 @ 10:00 am – 2:00 pm

This is an exciting new series that delves into a variety of surface design techniques in felt. Each workshop is individually priced. Saturdays Feb. 6,13,20. Times vary from 10 am – 2pm and 10am – 3 pm. Take the whole series at the discounted price of $135 or each class priced separately, materials included. Held in Studio 9.

Find out more »

 

NEW! Ceramics: The figure in clay – Celebrating the human form with Nadine Gay

$125 for Six Sessions, $25 Materials fee includes clay and firing

February 13- March 19 (Six Sessions)

Saturdays @ 10:30 am – 1:00 pm

“Figures mirror and record the human experience, revealing aspects of both the inner and outer lives of those who made them.” Michaelene Walsh This is a structured class that will take you on an exploration of the human form. You’ll be introduced to the work of artists which displays a wide range of interpretations from realistic to abstract. The aim is for you to express your creativity while learning modeling techniques and the structure and proportions of the human body.

Find out more »

 

NEW! Monoprinting: Black & White Oil Based Inks with Denise Kester

$100, plus $25 Matierals Fee

March 12 @ 10:15 am – 4:00 pm

I have been monoprinting with oil based inks for thirty years and this medium still surprises and amazes me with its vast possibilities. You do not need experience but you do need to be willing to take chances, let go of control, and enjoy the surprises. About the workshop You will learn techniques in drawing, stamping and rolling oil-based inks to create monoprints and monotype prints.

Find out more »

NEW! Monoprinting: Colored Oil Based Inks with Denise Kester

$100, plus $25 Matierals Fee

March 19 @ 10:15 am – 4:00 pm

I have been monoprinting with oil based inks for over thirty years and this medium still surprises and amazes me with its vast possibilities. A little printmaking experience is helpful and willingness to take chances and enjoy the surprises is essential. About the workshop You will learn how to draw, stamp and lay color on the plate using rollers and brayers with ink viscosity techniques creating monoprints and monotype prints with color.

Find out more »

NEW! WordPress Work Group with David Gordon

$35 (Pay David directly at the beginning of class)

February 13 @ 2:00 pm – 4:00 pm

Join Web Designer, David Gordon for this informative and helpful overview of WordPress: what it is, how it works, and how to update your site more effectively. You will learn the difference between WordPress.com and self-hosted WordPress, what hosting is, how to work with themes, plugins, menus and widgets, and images, search engine optimization, e-commerce and more. Bring a laptop or tablet if you would like to follow along. It is also fine to just take notes.

Find out more »

 

 

NEW! WordPress Work Group with David Gordon

$45 (Pay David directly at the beginning of class)

February 27 @ 2:00 pm – 4:00 pm

Bring your laptop and your troubles (WordPress troubles that is). Together we will look at issues you are having with your own WordPress site and explore solutions. If you don’t have immediate problems that you need to solve, you can bring specific questions. No set agenda. We will divide time evenly among workgroup participants and others can watch, learn and listen. Instructor’s screen will be projected onto a large screen. To get the most from this workgroup, you should already have a website and bring questions, problems, or issues you are encountering.

Find out more »

 

NEW! Oil Painting Techniques with Jenay Elder

$150, materials list available online

March 19-20 (Two-Day Workshop) @ 3:00 pm – 6:00 pm

Discover the joy of working with oil paints. Learn different painting techniques, palettes and approaches to approaching oil painting. This mini-series will be full of fun and rewarding exercises, demonstrations and one on one instruction. Students will complete two color block studies with a full palette, in both natural and artificial light. Students will also create a color chart based on the “Zorn Palette”. The final day we will create a small finished painting applying learned techniques. Dates: March 19…

Find out more »

 

NEW! Academic Life Drawing with Sarah F Burns

$300 plus $85 Model Fee. Materials List available online.

March 30- June 8, 2016 (11 Sessions)
Wednesdays @ 1:30 pm
 – 4:30 pm

This class will guide students through each stage of drawing the human figure. Learn to capture the gesture, proportion, character, volume, light effect, anatomy and spark of life. Through demos, handouts and individual guidance, students will gain a clear method and set of tools to approach long pose drawing the human form.

Find out more »

 

 

NEW! Fine Art Digitial Workflow with R. Mac Holbert

$1800, A deposit of $250 is required, Materials Included

Five Day Workshop May 2- May 6, @ 9:00 am – 5:00 pm

Are you getting the best out of your printer? Do your prints truly express your artistic vision? Let one of the nations most respected digital printmakers provide some clarity. Join R. Mac Holbert in an intensive 5-day printmaking experience. This hands-on workshop explores the latest developments in fine-art digital printmaking. As the digital revolution continues new tools are changing the way we work. Finding a balance between “traditional” imaging software and the new raw convertors can be confusing.

Find out more »

“Drop-In” Youth and Adult Art Classes

These designated art classes are part of our core education program here at the Art Center, and are offered at the same day, time, and cost throughout the year. Schedule your year around them!

FREE EXPRESSIONS: Saturdays

FREE Community Art Class

Saturdays @ 10:30 am – 12:00 pm

 

Express yourself every third Saturday of the month in this new class for adults and children of all ages and abilities. Guided projects will include drawing, painting, collage, stamping or printing with different mediums. The focus will be on composition, design, spontaneous expression, collaborative art, accidental art and most of all fun.

Find out more »

Short Pose Figure Drawing with Ann DiSalvo

$9 Members, $10 General

Mondays @ 10:00 am – 12:30 pm

Uninstructed Short Pose Figure Drawing moderated by Ann DiSalvo  This weekly gestures figure drawing session has short and long poses up to 25 minutes. Drop In. Unclothed model. Adults only. Bring your own non-toxic materials.

Find out more »

Ceramics for Kids with Jeff Edwards

$10 Drop-In plus $3 Clay & Firing

Mondays @ 3:30 pm – 5:00 pm

Ceramics for Kids with Jeff Edwards A fun way for kids to explore the world of clay! Max 10 students.

Child requirements for parents:

Ages 5 – 6 must bring a supervising adult for their first class

Ages 7 – 12 may come unaccompanied by adult

All parents must leave emergency contact info with Ashland Art Center.

Some scholarships available

Find out more »

The Artist Within with Jack Wiens

$10 Drop-In includes Materials

(No Classes in February, sessions will resume in March)

The Artist Within with Jack Wiens Find out how much fun you can have putting pencil and paint to paper!  For all beginners and experienced artists who want to try something new. Each week will be a different focus, including sketching faces, perspective, cartooning, drawing animals, and more, including using various mediums like watercolor, pastel, and charcoal. Have a special request? Jack wants to know what students want to do!

Find out more »

Ceramics: Kids Clay with Keeley Bittner

$10 Drop-In plus $3 Clay & Firing

Tuesdays @ 3:30 pm – 5:00 pm

A special clay class created just for kids! Join clay instructor Keeley Bittner for a special clay class tailored just for young people. Explore the medium and make some cool stuff! Max 10 students

Child requirements for parents:

Ages 5 – 6 must bring a supervising adult for their first class

Ages 7 – 12 may come unaccompanied by adult

All parents must leave emergency contact info with Ashland Art Center.

Some scholarships available

Find out more »

Ceramics with Lisa Eldredge

$10 day-rate plus Clay & Firing

Wednesdays @ 3:00 pm – 5:00 pm

Learn fundamental skills, get ideas for your next project, collaborate, or work on your own during this drop-in session.

Find out more »
Pre-K Art School with Jessica Lee
$8 Drop-In
Wednesdays @ 11:30 am – 12:15 pm
(Last Session Jan. 27)
Each week children and parents will create a keepsake craft and/or art project to take home. Projects will be themed based on seasons, holidays, baby books and the like. All materials provided. Recommended for ages 1 – 5. This class happens directly after the Ashland Library’s Storytime.

Find out more »

Ceramics with Lisa Eldredge

$10 day-rate plus Clay & Firing

Thursdays @ 12:00 pm – 2:00 pm

Learn fundamental skills, get ideas for your next project, collaborate, or work on your own during this drop-in session.

Find out more »

FREE EXPRESSIONS: Thursdays with Jo Ann Manzone

FREE Community Art Class

Every Thursday @ 3:30 pm – 5:00 pm

Explore the unlimited possibilities of your own creativity! This fun art class for kids of all ages has something for everyone – we’re going to have a blast making art! For children and families (ages 6 and younger need a supervising adult present). Drop in anytime during the session. FREE! Includes materials. Creative projects change per week.

Find out more »

 

Ceramics with Max Reinhardt

$10 day-rate plus Clay & Firing

Thursdays @ 5:00 pm – 7:00 pm

Join Max for a creative afternoon of hand building or wheel throwing. Learn fundamental skills, get ideas for your next project, collaborate, or work on your own during this drop-in weekly session.

Find out more »

Felting Friday with Liza Hamilton

$10 Drop-In, Includes Materials

Fridays @ 3:30 pm – 5:00 pm

Learn the easy and fun art of needle-felting wool, and create your own collection of cute, furry, and unique animal miniatures! All materials included, no experience necessary.  Due to the use of a sharp felting needle, recommended for ages 8+, unless with accompanying adult! Held in the AAC classroom.

Find out more »

More Unique Art Offerings

Art Journaling Clinic with Elaine Frenett
February Theme:”Twigs, Branches, and Barren Trees”

$20 Fee Includes Some Materials to Sample

Third Friday of each Month @ 3:00 pm – 5:00 pm

Rescheduled for February 26 due to AAC studio closure for re-carpeting

Are you noticing the delicate twists of elegant tree trunks or the vibrant colors of usually hidden bush branches? Come experiment with ways to watercolor:  “Twigs, Branches and Barren Trees“!

Topics change each month. Please register ahead with Elaine at [email protected] or 541-944-2196. Class will be held upstairs in Elaine’s Studio #13

Find out more »

Mixed media: Collage with Susanne Peterman

$25 Day-Rate, includes materials

Third Friday of Each Month @ 11:00 am – 2:00 pm

February 19, March 18

Collage-making in a meditative yet fun atmosphere. Create an image of your inner life in an atmosphere of playful meditation. You will be guided through a simple process to achieve a blend of art and craft. Bring images if you like, but all materials and tools are provided. Email Susanne at [email protected] to reserve your space. Please contact Susanne by the THIRD Tuesday. Minimum of three students required, maximum 10

Find out more »

Fiber Arts: Advanced Needle Felting with Liza Hamilton

$15 Day-Rate, 5 Sessions for $60

Tuesdays @ 3:30 pm – 5:00 pm

This weekly, drop-in class is ideally suited for adults and ages 12+. Students will be free to choose what to work on, and will receive one-on-one guidance on their individual projects. Explore beginner to advanced felting projects including using wire armatures to make realistic, pose-able, creatures. Some materials provided, take -home felting kits available! Open to Ages 12+

Find out more »

AAC Artist Services

Get Your Artwork Photographed with Ezra Marcos

$20 per image AAC Members, $25 per image General

First Tuesday of every month @ 10:00 am – 1:00 pm

February 2nd, March 1st

Get Your Artwork Professionally Photographed by EZRA MARCO

Every first Tuesday of the month, 10:00 am – 1:00 pm

$20 per image for AAC Members, $25 per image for General Public

Includes CD with high-res JPG and hi-res and low-res TIF

Ezra will be shooting 3D and 2D pieces of artwork for artists on a monthly basis as needed. Work must be delivered before the start of your session and MUST be picked up by 5 pm that day.

Find out more »

Etsy Services with Sunny Lindley

Free Consultation, $25/hr AAC Members, $30/hr General Public

Are you thinking about opening an Etsy site but don’t know where to begin? Are you already an Etsy seller, and want to know how to improve your shop and increase your sales?  Make an appointment by emailing [email protected]

Find out more »

Custom Pinback Buttons & Graphic Design

with Michael Paul Caruso
Read More…

Website, Graphic Design & Animation

with John Palombo
Read More…

All Classes and Events held at Ashland Art Center unless otherwise specified.

Ashland Art Center, 357 E Main Street, Ashland, Oregon 97520

www.ashlandartcenter.org 

[email protected]

Arts Action Fund Goes On the Air in New Hampshire

Republican strategist Sarah Stewart appears on the “Girard at Large” radio show to talk about the GOP should embrace the arts

Mary Pat Christie Expresses Support for the Arts

The wife of New Jersey governor and Presidential candidate Chris Christie tells an Arts Action Fund member about her pro-arts actions as First Lady of the Garden State.

Workshop: Press Engagement

Say goodbye to press release jitters. You and your staff can take control of your exposure in print and broadcast news media. And, see a great return on your investment with confident press and media engagement.

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Press Engagement Workshop
2 – 4 p.m. Thursday, March 3, 2016
Bandon Professional Center
1010 First St. SE, Bandon, Oregon

Sign up for a fast-paced two hour workshop in press engagement. Practice promotion planning with an emphasis on production time-line and content distribution. Take away reusable templates and resource materials.

To get the most out of the workshop, be sure to bring notes on a product, service or event you’d like to promote. You’ll have the opportunity to begin drafting and sharing your ideas in the session. Laptops are welcome, but not required.

The March 2016 session, presented by the Bandon Chamber of Commerce, will include a Q&A portion for those interested in travel and tourism media.


 

Sign up with the Bandon Chamber of Commerce

Call 541-347-9616, or email Julie Miller.

Registration is $35 for members of any chamber of commerce in Coos and Curry counties, and $45 for non chamber members. Sign up by February 23.

Learn more about 2016 Bandon Chamber workshops at bandon.com.


 

Press Engagement Writer ServicesContact Geneva with questions, or to schedule your own training session.

Read more about Geneva’s approach to press engagement.

Read Before You Write

web-read

Producing original content for your business can boost your content marketing and deliver great return on your investment. Before you start burning up the keyboard with your latest business manifesto, adopt a back-to-school mode: Read before you write.

Reading local and regional news, plus publications in your market niche will make you a smarter content producer. Learn which publications are interested in what you have to say. Stay on top of your industry’s topics and tone. Know what you’re seeking before you hire a content writer.

Bark up the right tree.

When you’re ready to send out a news release or press tip, maximize your potential for publication by submitting to the right publication. Submitting to a random assortment of news and media outlets is a waste of your time and the equivalent of spam for editors and broadcast producers.

To learn who’s publishing content in your region and about your industry, you have to read (and listen). Look through newspapers, magazines and blogs. Listen to broadcast news and podcasts.

Identify the producers in your region who are publishing content about and for your target market. And, if you’re looking to cultivate a relationship with an editor, producer, or reporter, take the time to comment on their work on their website or social media site.

Sing like a bird.

Every industry has its jargon and insider topics.

Waxing poetic in lingo only your industry peers can understand doesn’t make you sound smart; it implies you’re not attentive to your actual consumers. You know, the folks you hope are actually reading your press release or blog post and are supposed to get excited about how your product can add value to their lives.

Follow the news, blogs and publications about your industry, written for the general public. Find out what’s trending, and which topics are mainstays for your type of business.

Perhaps most importantly, take cues from good writers whose tone resonates with your target market. Don’t plagiarize. But learn how pitch-perfect content producers speak to their audience in a way that’s factual and trustworthy and keeps the reader’s attention with jargon-free storytelling, reviews, or how-to articles worth remembering.

Go fishing.

Most small business owners and execs are too busy managing day-to-day operations to devote time to copywriting. If you don’t have the budget for a staff writer, hiring a freelance content writer can be a time and money-saving decision.

Before you sign that work-for-hire contract, read the writer’s clips and reviews.

If you’ve been following your industry’s press, you’ll know when you spot a content writer who’s also well read and has achieved a style and tone that’s right for your business.


 

 

Press Engagement

 

web-newsPress writing is often my first assignment with a new client. I’m always pleased to help businesses and organizations share their news with print publishers and broadcast producers. Here’s why–

Trust and Awareness

Nothing increases brand trust and customer awareness better than editorial
content published by respected news and entertainment outlets. Public engagement with news stories is exponentially more reliable than paid advertising. That’s because readers and listeners trust editors and producers to publish stories that are timely, relevant and factual.

Writing and Research

I love learning. So, the time I spend interviewing clients, researching and writing about their products is a welcome opportunity for me. I get to know new people and expand my knowledge about a variety of industries and service areas.

Good Value

Free press isn’t literally free. But, the resources you invest to develop a solid news pitch or press release are a great value.

A well crafted story has a long shelf life. Your business can distribute the content to multiple news outlets and on your own content marketing platforms.

Relationship Building

If you meet a marketing or PR professional who promises to get your story published on the front page, say thank you for the sales pitch, then walk away. The truth is, the only way to guarantee placement of your message is to buy advertising space or air time.

Remember point number 1? Readers and listeners trust editors and producers to publish stories that are timely, relevant and factual. It’s the editor’s job to be discerning and to choose the stories and press releases that will resonate with their audience.

My job is to facilitate relationships between my client and news editors and producers. I do that by writing good content with timely, professional delivery.

My publication rate is very reliable. Feel free to ask me for client references.


Press Engagement Writer Services

 

Read more about improving your press engagement strategy.

Sign up for a press engagement workshop.

Content Marketing F.A.Q.

web_cont-mkt-faq

You can speak directly to your audience: deliver information, products and services that solve problems or address what your customers need and want.

What is content marketing?

It’s marketing focused on creation and distribution of content to a defined audience.

Your content should attract and retain customer attention and lead the customer to action.

What’s the difference between paid advertising and content marketing?

Content marketing material is distributed to a defined audience: your customers, your contacts.

You can expect a higher action or response rate with content marketing. That’s because your message is crafted for your audience: individuals who have previously purchased your product, expressed interest in your product, or expressed interest in referring or supporting your product.

Isn’t content marketing for online sales?

Content marketing is a promotional approach that works for all types of business and organizations, not just those selling products online.

Less than 10 percent of retail sales take place online—with the biggest impact on “big box” brands, not specialty retailers, according to the nytimes.com, “The Economics (and Nostalgia) of Dead Malls,” January 2015.

Why should I set objectives for my content marketing?

Identifying your objectives will improve the return on your investment.

Those with a documented strategy report they are more effective–in all aspects of content marketing–than those with no documented strategy, according to the 2015 report, B2C Content Marketing Trends–North America by the Content Marketing Institute / MarketingProfs.

What should I expect from Geneva’s content marketing services?

I help clients align their product pitch and objectives, with a plan for content development and distribution, plus data collection and review.

Common content marketing goals are

  • customer retention
  • event attendance
  • engagement

check_818x818How do I request Geneva’s content marketing services?

Call or email to get our conversation started. And, have fun strategizing!

Arts Action Fund Member Engages with John Kasich

Marilyn Hoffman asks the Ohio governor and Republican Presidential candidate about STEAM education and funding for the National Endowment for the Arts

Great News From Capitol Hill!

We don’t get to say this often enough…there were some big wins for the arts last week from Congress.